Our customers and safety for all are at the heart of everything we do. Everyone at British Airways works together to deliver a premium experience from start to finish, from booking a ticket through to a safe and punctual arrival at one of our destinations. Some people might not interact with the customer every day, but everyone plays a part in making the jigsaw fit.
With our oneworld Alliance, our recent merger with Iberia and the Joint Business Agreement set up with American Airlines and Iberia, we’re able to offer a truly global network that extends to over 400 important leisure and business destinations. In addition, our product range is broader than many other full service airlines and we are continually looking at ways to improve our product offering for our diverse customer base. We were the first to offer four cabins on our longhaul flights, First, World Traveller Plus, World Traveller and the first flat bed business class, Club World. With our main hub at Heathrow Terminal 5 offering a world-class airport experience, we are in a strong position when it comes to a seamless, premium customer journey.
Our customers choose British Airways because they want the upgraded experience of a full service airline, access to a global network and trust our brand. We need to ensure we keep them coming back to us every time. We cannot afford to be complacent, not with increasingly innovative and strong competitors working hard themselves to win our customers.